Goodbye BalloonDogs, Hello Borsa

Today, we’re proud to announce our transformation from BalloonDogs to Borsa. This rebrand reflects the progress we’ve made, the clarity of our vision, and our unwavering commitment to revolutionizing blockchain infrastructure. Borsa embodies our mission: to simplify DeFi, empower developers, and shape the future of Web3.

Why We Chose Borsa

The name “Borsa” is rooted in Latin, where it originally referred to a leather pouch for storing money. Over the centuries, it has come to represent Europe’s stock exchanges and trusted institutions of commerce. Now, Borsa represents the next evolution of wallet infrastructure — a secure and intuitive hub for managing funds and enabling effortless DeFi interactions.

In the past, people said, “If you have funds, you should put them in a Borsa.” Today, we’re reintroducing that mindset with a modern twist. Borsa is where blockchain complexity fades, making way for accessibility and innovation.

What Makes Borsa Different

When we started, we set out to solve blockchain’s biggest challenges. Our mission quickly became clear:

Make Web3 development as simple as Web2.

We built tools to remove multi-protocol and multi-chain complexity, empowering developers to focus on what truly matters—solving real problems and creating exceptional user experiences.

Here’s what makes Borsa different:

• Unified Multi-Chain Account: Manage assets across multiple chains with a single account—no wallet switching or chain-specific handling required.
• Intent-Based Interactions: Define goals, not transactions—Borsa network handles the technical complexity in a way that no deep blockchain knowledge is needed.
• Sign Once: Execute multi-step intents with a single signature, reducing friction and enhancing security.
• Atomic Execution: Complete tasks entirely or revert them if any step fails, ensuring reliable operations across chains.
• DeFi to DeFi: Navigate assets and perform any DeFi action across chains and protocols in one intent.
• Flexible Authentication: Built on ERC-4337, Borsa supports social logins, biometrics, and more, eliminating private keys without compromising security.

Empowering Developers, Simplifying DeFi for Users

Borsa isn’t a meme coin, NFT, or a fleeting project. We are solving blockchain’s toughest problems to make Web3 accessible, scalable, and intuitive.

For developers, Borsa boosts development speed, reduces risks, and enhances security, all while unlocking advanced capabilities that were once out of reach. Scaling protocols has never been simpler or more accessible.

For users, Borsa ends the hassle of juggling multiple tabs, countless signatures, and long confirmation times. It delivers a unified, simple experience across all chains and protocols—no need to manage gas, fees, or slippage. Tasks are executed end-to-end with maximum efficiency, making DeFi effortless.

The Future of DeFi with Borsa

At Borsa, we’re committed to transforming blockchain infrastructure into a foundation that’s accessible to all. Whether you’re a developer building innovative dApps or a user exploring effortless DeFi solutions, Borsa is the backbone of decentralized finance.

This rebrand is more than just a name change—it’s a bold step forward in our commitment to creating tools that bring blockchain’s future within reach.

To our incredible community of supporters, developers, and users: thank you for being part of this transformative journey. Together, we’re making blockchain simpler, smarter, and ready for mass adoption. Welcome to Borsa.

To learn more, read our docs here.